FISH MARKETING - AYA SEAFOODS

Fish Marketing (Local & International)

Local fish marketing:

• We involve several actors, including fishers, small-scale
  traders, middlemen, and large-scale traders, who move fish from the to consumers.

Key aspects of local fish marketing in Mombasa County.

• Fishers: They are the primary producers, selling their catch to intermediaries.  
• Small-scale traders: They buy fish from fishers and sell it to middlemen or directly to consumers.  
• Middlemen: They purchase fish from small-scale traders or fishers and sell it to large-scale traders.
• Large-scale traders: They distribute fish to larger markets, potentially including exports.
• Retail outlets: These are the final points where fish is sold to consumers including restaurants, hotels, and individual retailers.